Product Designer based between London, Jeddah and Rome.

BA in product design, Central Saint Martins 2014, MA in design products Royal College of Art 2017. 

A Saudi Italian background fuelled my interest in understanding cultural aspects around behaviours and design from an early age. My work looks at influencing future interactions and creating new ways of behaving through objects. By observing current rituals and challenging the accepted norms around them, creating innovative and responsive designs.